President & Managing Partner
219 Changebridge Road
Montville, NJ 07045
Walt is an advertising and marketing expert as well as head of a strategic branding division of SGW. Prior to joining SGW, Walt worked at several major agencies in the areas of strategic planning and branding research on over 60 consumer and B2B accounts; namely J.P. Morgan, J&J Baby Shampoo, Scott Paper Company, Goldman Sachs, Merrill Lynch, Goodyear, AT&T, Mobil Oil Corporation, Rolaids, Konica, JVC, TV Guide, PSEG, NJ Travel & Tourism, GAF, Maxell, Panasonic, SONY, CIT Group, Peninsula Hotels, American Airlines and others.
At Seton Hall University, he is starting his eleventh year as Adjunct Professor in the College of Arts & Sciences' Graduate School of Corporate and Public Communications. His courses range from marketing communications research to strategic brand positioning.
Often cited for his civic work, Walt has been acknowledged by Business News New Jersey magazine as one of the "Top 100" most influential business leaders in the state since 1996 and the "Who's Who of Business Decision Makers" for several years. He also received the Governor's Gold Medal Award, the "highest honor the State of New Jersey can bestow on a resident." In 1999, he was inducted into the New Jersey Advertising Hall of Fame and received the Person of the Year "Spirit of Giving" award from the Park Avenue Club Foundation. In May, 2001, he was also honored by The Freedom House Foundation.
He can often be seen and heard on radio, television and online talking about marketing research, focus groups and specific marketing disciplines. Recent appearances include the Fox Business News network, the ABC network, National Public Radio, WOR, CNN, Comcast Cable, Bloomberg Radio, the Wall Street Journal, USA Today, NY Daily News, NY Post, The Star-Ledger, LA Times and others. His most recent article on the subject of March Madness appears in US NEWS & World Report. He is currently working on an upcoming book called "How to Evaluate Advertising" and is the author of a blog on marketing communications (http://pops-power.blogspot.com). Walt has been designated by Seton Hall as the University Spokesperson on marketing and advertising issues.
Often a guest speaker on the subject of social media and marketing during a recession, Walt most recently spoke at the NJ Bankers Association annual conference and the Greater Fort Lee Chamber of Commerce.
Walt received an Ars Baccalaureate (A. B.) degree from Columbia College and a Juris Doctor (J.D) degree from Rutgers School of Law in addition to several honorary degrees for his work in multicultural communications.