Activia yogurt and DanActive drinks don't do all that The Dannon Co. Inc. has claimed in advertisements and it is costing the business $21 million to resolve allegations it made unsubstantiated and deceptive marketing claims,
State Attorney General Paula T. Dow Wednesday announced New Jersey has entered into a multi-state settlement agreement with Dannon under which the company will pay a total of $21 million to 39 states. New Jersey will collect $425,000.
The investigation that led to the settlement focused on claims made by Dannon about the purported health benefits of eating Activia and drinking DanActive.
Among other things, New Jersey and the other states allege that Dannon has misleadingly claimed in its marketing of Activia yogurt that a single serving per day for two weeks "improves intestinal transit time." In fact, the states' investigation found, the majority of studies show that it requires significantly more Activia — three servings per day for two weeks — to achieve digestive benefits.