According to Frito-Lay, there will soon be another surprise in a package of Cracker Jacks.
Frito-Lay, the manufacturer of Cracker Jack, is coming out with a new line of snacks called “Cracker Jack’d,” including a version containing Power Bites, which is said to carry just as much caffeine as a cup of coffee.
Health advocacy group Center for Science in the Public Interest fears the effect of the product on children. The Power Bites snacks are expected to "contain approximately 70 mg of caffeine from coffee in each 2 oz. package," according to a Frito Lay spokesman.
All marketing for the products will be exclusively aimed at adult consumers, Frito-Lay said, according to Advertising Age.
"We stand by the safety of all products in the Cracker Jack'd line, including those that contain coffee,” the spokesman said.
But his confidence is not shared by the Center for Science in the Public Interest.
"The way things are going, I fear that we'll see caffeine, or coffee, being added to ever-more improbable drinks and snacks, putting children, unsuspecting pregnant women and others at risk," said CSPI executive director Michael F. Jacobson. He expressed concerns about the current trend of adding caffeine to products, and feared putting children and pregnant women at risk. "How soon before we have caffeinated burgers, burritos or breakfast cereals?" he said, according to the New York Daily News.
Information has recently been released that linked 5-Hour Energy drinks to 13 deaths in Food and Drug Administration incident reports. Monster Energy drinks were linked to five deaths and one heart attack about a month ago.
Jacobson listed other products that have been adding caffeine such as Kraft Foods' MiO "water enhancer," Kraft's Crystal Light Energy, Jelly Belly's "Extreme Sport Beans," Arma Energy Snx's snacks, and ThinkGeek.com's Energy line. He told USA Today that the FDA has determined that caffeine is safe in cola-type beverages at concentrations of about 48 milligrams per 8 fluid ounces, and some of those products appeared to be in violation.