BY CHRISTINE VALDEZ
Chevrolet is hoping to get back on top of the auto industry.
General Motors and Chevrolet have announced a new buy-back program as the Chevy Confidence program according to MSNBC. GM’s new program includes a “love it or return it” buy-back guarantee that includes all 2012 and 2013 models.
Along with the Chevy Confidence program, the manufacturer is also launching a “Total Confidence Pricing” discount aimed at 2012 models. Chevy hopes to sell the 2012 models that are left in inventories with the discount.
This would not be the first time that GM does a buy-back program. Months after the release of the Chevy Volt, GM used the buy-back program after issues with battery fires threatened sales for the manufacturer last year, according to MSNBC.
Chevrolet global vice president of marketing Chris Perry says that it is a good time to reach out to customers with this deal.
“We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing,” said Perry to MSNBC.
In order to qualify in Chevrolet’s buy-back program cars must be returned within 30 to 60 days, and have less than 4,000 miles on the odometer. The cars must have no damage in order to return.