BY JOE FAVORITO
SPECIAL TO NEWJERSEYNEWSROOM.COM
N.J. SPORTS MARKETING
The relationship between teams and media members is probably as cautious and contentious in some cases as it has ever been, but some teams and officials still do “get it,” and understand that there needs to be a co-existence as both professionals, and more importantly, as people. Case in point this past week was the Sixers hosting a pickup game for all their media with team staff. CEO Scott O’Neil loves to ball, and mixed in with media members big and small from all over the area.
It was a simple, fun way to connect with those who cover the team at every level, and certainly scores points with a little extra effort for when times will be tough for the Philadelphia 76ers, and most predict it will be a long rebuilding winter. In years past the Sixers were known for doing little things for the media that did not appear in print and online; extra snacks, making sure everyone got giveaways, birthday and holiday cards, things which years ago for most teams were seen as important but which have fallen by the wayside with slimmer budgets for many organizations.