BY LINDA VAN VALKENBURGH AND ANDREA GOLDMAN

You have begun your career campaign. You have worked on your resume, started posting on some of the numerous job boards out on the web, and worked on increasing your networking efforts. However, there is one area that many people overlook. People often overlook their online presence. This is part of your personal “brand” and marketing your brand is what you are doing in an effective career search. What does your “online presence” mean?

Today, our lives are more public than ever before. As a result, we need to keep on top of our online presence because employers, now more than ever, are looking at tweets, Facebook posts and photos, among other things. Before you are even called in for an interview, hiring decision-makers have the ability to look you up online to commence their process of determining if you are the “one” for their opening. Will you fit in with their company culture? Will you present a positive face for their firm? Many people do not think about the information that they post and how it is shared. However, this is all part of your “online brand.”