BY BOB HOLT
Exactly how much is the amazing Angry Birds franchise worth?
Angry Birds has been downloaded 300 million times since it was first released in December 2009. And creator Rovio Mobile is looking to go even further. Tapscape reports that Rovio has just added another update to Angry Birds Rio, including fifteen more levels, bringing its total to 135.
IGN reports the new stages make up the first half of the new 'Airfield Chase' episode, while also adding four new achievements. Big Brother Bird is introduced to Rio in the new stages, and players will be hunting down Apples.
Rovio has also announced that it will be partnering with Medio Systems, an analytics organization, to help it test new game features, and understand which game features are most preferred by users.
Forbes reports that Rovio is doing everything possible to keep Angry Birds profitable. On the market are Angry Bird plush toys, sweatshirts, flip-flops, magical NFC stickers and cookbooks. Rovio is also looking to produce a Birds feature film in the future.
Medio CEO Robert Lilleness told techflash.com that his company’s platform will give Rovio the tools to make real-time product changes that optimize game play, fan satisfaction and revenue. Medeo has a dataset of over 70 million users’ patterns of mobile behavior.
And Bloomberg.com reports that Rovio is in negotiations to receive funding that values the company at $1.2 billion.
Rovio is scheduled to finish its Angry Birds’ updates in November, and bring the total of stages in the game to 180 or more.