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Angry Birds game takes aim at cookbook and animation

angrybird051411_optBY BOB HOLT
NEWJERSEYNEWSROOM.COM

The goal of the bizarre looking angry birds from the game of the same name is to regain eggs from the evil pigs they are attacking through catapults.

Now we see why.

According to Mashable, the company is going to release an Angry Birds family cookbook, filled with egg recipes. Game developer Rovio announced that the book will be self-published and distributed by Amazon, Apple and Barnes & Noble as a book and an ebook app.

Angry Birds doesn’t have a whole lot of reason to be angry. The company already has sold millions of t-shirts and plush toys, along with keychains and other items.

So you figure Rovio is satisfied, right? Guess again. Last week they announced the acquisition of animation studio Kombo. Peter Vesterbacka of Rovio told CNET News that the company was serious about animation. "We've already produced a series of animated shorts and are making more," he said. “One day we're going to make a movie."

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Rovio is continuing to expand the Angry Birds game itself. They have added 300 levels since the game began and two variations, Angry Birds Seasons and Angry Birds Rio.

Next week they will introduce Angry Birds Magic. Rovio expects to announce details with Nokia about how the feature will work with phones that have near-field communications (NFC) technology. Two people who have the app can bump their phones together and unlock new features of the game with NFC.

If this isn’t enough, the Huffington Post reports that Angry Birds has just reached 200 million downloads. And according to New Jersey Newsroom, Angry Birds recently broke a Guinness world record for top paid-for app store game in most countries.

 

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