Denzel Washington’s newest blockbuster hit, “Flight,” which deals with an airplane pilot’s struggle with alcohol addiction earned 25 million in its opening weekend. In the movie Washington’s character consumes a lot of liquor as well as beer throughout the film, and now his role portrayal is being scrutinized by powerhouse brewing company Anheuser-Busch and Stolichnaya vodka.
One instance in the film, Washington’s character is drinking Budweiser beer behind the wheel where the company’s logo is clearly seen. Earlier this week, The Associated Press reported that Anheuser-Busch has asked Paramount Pictures to blur or remove its logo from the film.
Both Anheuser-Busch and William Grant & Sons, which is the distributor of Stolichnaya vodka both, noted that there was no licensing for inclusion in the film and permission would not have been granted if asked by the movie company. Also vice president of Budweiser, Rob McCarthy wrote a statement detailing that they were never contacted by Paramount or by the production company of director Robert Zemekis on the matter concerning the usage of the beer in the movie.
In the movie alone, Washington’s alcoholic struggles clearly show him consuming many other brands of beer and liquor – not solely Anheuser-Busch and Stolichnaya vodka.
“We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving,” McCarthy wrote in his statement, as reported by the Associated Press. “We have asked the studio to obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film, including DVD, On Demand, streaming and additional prints not yet distributed to theaters.”