After cancelling the Paris premier of "Batman: Dark Knight Rises" and pulling all television ads for the final movie in the trilogy, Warner Bros. has donated to a fund established for victims of the July 20 massacre at a Colorado movie theater.
The studio worked with Colorado Gov. John Hickenlooper through the website givingfirst.org to create the Aurora Victim Relief Fund, according to the Hollywood Reporter. Several charities supporting victims of the killing spree in which 12 died and 58 were injured will benefit from the fund.
Warner Bros. declined to release the amount of its donation, but said it would be “substantial,” E!online reported.
The movie studio has also ordered the movie theater shooting scene, reportedly a key component in the yet-to-be released “Gangster Squad” starring Ryan Gosling and Emma Stone, be cut, according to Variety. Trailers for the movie were promptly removed from movie houses and online in the immediate aftermath of Friday’s mass shooting.
The July 20 killing spree marks the first time since Sept. 11, 2001 terrorist attacks that a national catastrophe has propelled Hollywood into re-evaluating public relation plans for blockbuster releases. Ending its self-imposed blackout for releasing opening weekend box office numbers, Warner Bros. said Monday “The Dark Knight Rises” took in approximately $161 million. Opening weekend was the third-highest domestic showing ever, and the best opening for a 2D film, according to Variety.