BY BOB HOLT
Apple CEO Tim Cook has confirmed a report of a new iMac being stamped “Assembled in the USA” to be true in an interview with NBC’s Brian Williams last week.
Cook announced on NBC’s “Rock Center” that Apple would be bringing one of its lines of computers to be produced in the United States in 2013.
Apple has heard criticism about the working conditions at some of its plants in China, but Cook, who joined the company in 1998, says he wants to return more jobs to the U.S. He estimated that Apple has created more than 600,000 jobs in the United States, ranging from data centers, research and development workers in California to retail store work and app developers.
He said in a Businessweek interview, “We’ve been working on this for a long time. We could have quickly maybe done just assembly, but we wanted to do something more substantial. So we’ll literally invest over $100 million. We’ll be working with people, and we’ll be investing our money.”
Cook said the most underappreciated thing about the man he replaced- the late Steve Jobs- was the ability he had to change his mind. “I think CEOs and top executives get so planted in their old ideas, and they refuse or don’t have the courage to admit that they’re now wrong,” Cook said. “It’s a talent.”
In regard to the problems Apple had with its Maps application, Cook summed it up, according to 9to 5 Mac, “We screwed up.”
Looking ahead, Cook made a possible reference to Apple TV, according to nbcnews.com. “When I turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook said.
“It’s an area of intense interest. I can’t say more than that.”