Guys who may have had a little too much to drink will now be hearing advice from a woman’s voice at some eating spots in Michigan.
They’ll be getting the message, or not, in the men’s restrooms. State officials are hoping they will listen.
The Detroit News reported that Anne Readette, spokeswoman for the Office of Highway Safety Planning of the Michigan State Police said 400 urinal cakes were given to Michigan bars and restaurants before the Fourth Of July.
According to the Toledo Blade, when the urinal cakes are motion-activated, a female voice says, "Hey listen up. That's right, I'm talking to you. Had a few drinks? Maybe a few too many? Well do yourself and everyone else a favor and call a sober friend or a cab."
Michael L. Prince of the Michigan Office of Highway Safety Planning believes the cakes will get people talking, according to the Examiner.
"This is the best time to get a guy alone and get his attention," said Scott Ellis, of the Michigan Licensed Beverage Association. Ellis believes that patrons will understand the seriousness of the message, despite its humorous aspects.
The recording ends, "Oh, and don't forget to wash your hands."
In Michigan, more than 80 percent of drunk drivers in alcohol-involved fatal crashes were men in 2011. The state normally arrests three times as many men than women for drunk driving violations. CBS News reported that New Mexico had used the cakes in 2007.