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Share this Twitter Myspace Digg Del.icio.us Reddit Slashdot Furl Yahoo Technorati Newsvine Facebook Export PDF Print E-mail Tags sports brand jersey games area olympics vancouver great city grow host fan winter big world events event media huge — Article Index Can the Garden State learn Olympic lessons from Vancouver? Page # All Pages

The justification which city and area planners made in competing for the Games is called the "Halo effect" — where after the Games, a five-year spillover in tourism and interest in potentially other events heats up.

That is why, especially for the Winter Games, the Olympics go to smaller or emerging cities rather than large metropolitan areas. Vancouver is actually a hybrid...metropolitan area with great potential to grow. If it works it could be a model for other hybrid bids going forward. If it works, Vancouver could enter into the mix when any franchise or event is looking for a new landing spot going forward.

So what does that mean for this area?

Certainly New Jersey is not prime for an Olympic-sized event, but it can handle other types of games or events — the Special Olympics at Mountain Creek in Vernon last week as an example. Will it mean more tax dollars and revenue for businesses in places like Newark, or developing areas like Asbury Park? No, the area is not Vancouver-esque. But there is enough room to grow ... to take some of the lessons learned in an Olympics for branding, marketing and growth, and apply them to bringing events back to the Garden State that can grow visibility, tourism and create a healthy bottom line.

Let the Games begin.

Joe Favorito has over 23 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. Visit him at JoeFavorito.com.

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