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He is also well spoken, well read and respectful ... in short, a solid start to a brand waiting to be built. Now whether Brown can realize his athletic potential is up to Donald Brown himself and the opportunities the Colts' system can present as Addai moves on and Brown becomes more accustomed to the rigors of the NFL.

Should the football part take care of itself, the Donald Brown brand may be a good one to watch. He has already started to craft the message and the platform of off-field success that companies would crave, and he certainly has the look, the maturity and the social responsibility to be a quality spokesperson. He also has the added cache of being from a major market, which can easily open up offseason and hometown branding opportunities over time.

Add in a Super Bowl ring in his rookie year, and it could be, just maybe, the New Jersey product can have a brand launched that could rival his Hall of Fame quarterback somewhere down the road.

Joe Favorito has over 23 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. Visit him at JoeFavorito.com.

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