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Jul 05th
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Rio and Sochi Olympic Games are about to drive up your cable TV bill

New York and New Jersey residents should feel very fortunate that London, England won the 2012 Summer Olympics bid. London taxpayers will be on the hook for millions of pounds to cover cost overruns for venues built specifically for the Games. A decade following the Sydney, Australia Games, venues used for the event are being maintained by taxpayers. Greece spent 5 percent of its gross domestic product monies on the 2006 Athens Games. It took 30 years to pay down the debt on the 1976 Montreal Olympics with all sorts of taxes, including a 17 cent per pack cigarette tax, being assessed for decades long after the closing ceremonies at Montreal's Olympic Stadium. The main stadium for the Beijing Games in 2008 is gone.

Despite all the evidence that the Olympics traveling show is a financial fiasco for host cities and now American TV networks, cities are still going after the Games. There is a question whether Annecy, France has the appropriate funding to remain in the running in the last month leading up to an IOC decision on the 2018 Winter Olympics site. That is the lasting Olympic legacy. A taxpayer draining two-week corporate bazaar that features a few athletic events and cable/satellite TV subscribers facing rising rates because someone has to pay for the television rights for the Games.

Evan Weiner, the winner of the United States Sports Academy's 2010 Ronald Reagan Media Award, is an author, radio-TV commentator and speaker on "The Politics of Sports Business." His book, "The Business and Politics of Sports, Second Edition" is available at, Barnes and Noble or amazonkindle.


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Comments (3)
3 Wednesday, 08 June 2011 13:45
What do you think of the shot now that IBAF and ISF have asked to be put on the short list for the 2020 games bid as ONE sport?
2 Tuesday, 07 June 2011 13:36
I appreciate the sentiment and agree with (some of) your points, but the article reads like it went straight from stream-of-consciousness to press without any sort of editing or proofreading. Poor show.
1 Tuesday, 07 June 2011 11:48
Phil Nalbone
I, like many others, use a package service for telephone, basic cable, and high speed internet. I hope my rates don't increase as well- as I don't even use cable...

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