One of the most highly anticipated devices of 2012, the Apple iTV, is purported to be a 42” all-in-one digital TV set, centered around Siri, gesture recognition, front-facing camera, iCloud and iTunes streaming and on-screen keyboard capabilities. Apple is expected to launch the new device in late third or fourth quarter of this year.
The Digitimes reported in 2011, that Apple started organizing materials for production of the iTV with the goal of hitting production stride early 2012. Back then, media sources had rumored of a 32- and/or 37-inch iTV powered by Samsung chips and Sharp displays.
All indications currently point to production and launch projections being on schedule for Apple. One indication is the Cupertino California based company has been busy looking to launch the iTV with connectivity partners in many countries- as it is doing in Canada.
“They’re not closed to doing it with one [company] or doing it with two,” said one source, who is close to the talks, told the Canadian news organization The Globe and Mail. “They’re looking for a partner. They’re looking for someone with wireless and broadband capabilities.”
Apple and Steve Job’s quest for the perfect “integrated TV” had not originated with the Apple TV nor the iTV, but way back in 1993 with the Macintosh TV. A dinosaur by today’s standards, the $2,000 “computer-television” wasn’t a hit with the consumers. Unfortunately, Macintosh TV was too expensive, too slow, and the philosophy behind the machine was just too ahead of its time.
Steve Jobs, in the tradition of erasing his memories of all failed Apple devices, had told his memoir writer and biographer, Walter Isaacson, that he had “cracked” the secret to building a successful Apple TV set.
Jobs told Isaacson, the iTV would have “the simplest user interface you can imagine”.
Jobs, who passed away in October 2011, was not short of confidence about iTV. And who can blame him?
Apple has produced devices, which hit big chords with the world consumer, time after time, all starting with the iPod, then the iPhone, and iPad.
Ultimately, the public awaits, again, for a quintessential Apple device which is expected to “re-invent” the way TV is utilized and integrated into our everyday life’s idiosyncrasies.