The kickoff to the holiday shopping came and went with Black Friday's long lines and ensuing aggravation. Now a new breed of Christmas shoppers is emerging. These are shoppers who are searching for the big sale and the best deal, but avoid the hours of waiting on line to get in to their favorite stores. These shoppers are cool, calm and computer savvy while sitting behind their desk on their first day back to work after enjoying Thanksgiving – meet the internet shoppers of Cyber Mondays!
Cyber Mondays came to the shopping forefront back in 2005 via a shopping trade group when there was an insurmountable spike in online sales on the Monday after Thanksgiving. Over the past two years, Cyber Monday has been the biggest online shopping day of the year, with this year’s sales expected to total $1.5 billion, according to research firm comScore as reported by the Associated Press.
The National Retail Federation has reported 247 million shoppers pounded the streets for deals and took to websites to cash in on savings during this past holiday weekend. And according to ABC News, online sales on Black Friday rose 26 percent from last year, to $1.042 billion – surpassing $1 billion for the first time.
Some shoppers are hoping this year’s online deals will be so enticing that they won’t actually have to hit up the shopping malls to complete their Christmas shopping lists. Queens, N.Y. resident Matt Sexton is striving to buy all his gifts this year from behind his laptop.
"The descriptions and reviews are so much better online so you can compare and price shop and for the most part get free shipping," said Sexton to the Associated Press. He plans on spending close to $4,000 this holiday season.
Although Cyber Monday is anticipated to be the biggest shopping day this year, industry watchers have told the Associated Press that it could be only a matter of time before its appeal is taken over in the rankings.
"Of all the benchmark spending days, Thanksgiving is growing at the fastest rate, up 128 percent over the last five years," said Andrew Lipsman, a spokesman with comScore to The Associated Press.
So whether you love the crowds or simply want to sit at home in your PJs to score the biggest deal – Cyber Monday just may be your ticket to fulfilling your Christmas wish list.