Industry sources are saying that Apple will soon begin preparations to launch displays of iTV sets, scheduled in the second or third quarter of 2012.
According to digitimes.com, the sources said Apple's new products will be full TV sets, of 32- and 37-inch sizes in the beginning. The company wants to offer its subscribers Internet-based content, and the customers would choose the channels or shows they want for a monthly charge.
Apple currently allows customers to subscribe to a lot of TV programs through its online store. But CNET News reports that in recent months, Apple has eliminated its TV show rental service, because they say consumers prefer buying programming outright. And a new program has been introduced that will allow buyers to order the rest of a show's season at a discount if they've already bought one episode.
Apple TV was one of Steve Jobs’ final projects before his death, and he indicated in the biography with Walter Isaacson that he had finally cracked the code for television.
Jobs said, according to CNET News, “I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synched with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”
Analyst Shaw Wu told Apple Insider that Apple has to negotiate unique content deals that will allow them to make their product different from other televisions. Wu said a more revolutionary way would be to provide live content from the Internet or IPTV, more like Apple’s iTunes and iCloud.