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Why does MetLife's deal pay for N.J. sports marketing?

Why does MetLife's deal pay for N.J. sports marketing?
BY JOE FAVORITO
NEWJERSEYNEWSROOM.COM
ON N.J. SPORTS MARKETING

The cynical will look at the announcement of the new stadium naming rights deal for the Meadowlands with MetLife and wonder when their premiums will go up. Competitors in the insurance field will look at it and wonder what it will cost them in exposure. Sports marketers will look at the name looming over the Meadowlands and smile. In the end, why does MetLife make sense for the brand and the tenants of the stadium? There are a few reasons.

Location. Unlike many stadiums in urban areas, or those in the distance off of major thoroughfares, the new Meadowlands complex sits in one of the busiest corners anywhere in the world. Not only on the ground, where the New Jersey Turnpike and various other roads bring commuters and travelers by, many of whom are sitting in traffic staring at the new stadium, but even from the air, where planes leaving and arriving at nearby Newark-Liberty Airport will see the name and a Snoopy of two splashed outside the Stadium. For a brand that spends millions in traditional advertising, that type of subliminal and constant exposure is a huge added perk.

 

Monmouth football looks for opening day victory against Lehigh

Monmouth football looks for opening day victory against Lehigh
BY JEREMY SCHILLING
NEWJERSEYNEWSROOM

Lehigh University (0-0) at Monmouth University (0-0)

Saturday, September 3, 2011

1pm – Kessler Field, West Long Branch, New Jersey

Radio: 1160AM, 1310AM, shoresportsne...

2011 Rutgers football schedule: A first look

2011 Rutgers football schedule: A first look
BY BOB HOLT
NEWJERSEYNEWSROOM.COM

Rutgers will begin the 2011 schedule with its 142nd season of college football Thursday, Sept. 1 when the Scarlet Knights host North Carolina Central.

Scarletknights.com...

Michael Vick's salary now ranks with Tom Brady and Peyton Manning

Michael Vick's salary now ranks with Tom Brady and Peyton Manning
BY BOB HOLT
NEWJERSEYNEWSROOM.COM

It’s safe to say that Michael Vick’s career has come full circle.

Two years ago Vick met with NFL commissioner Roger Goodell about being officially reinstated into the N...

Careers in sports and the value of a college education in the N.Y. area

Careers in sports and the value of a college education in the N.Y. area
BY JOE FAVORITO
NEWJERSEYNEWSROOM.COM
ON N.J. SPORTS MARKETING

Ok I’m a bit biased, as I both graduated from and worked at my alma mater, Fordham University in The Bronx, New York. However a piece by the...

'Warrior' movie and UFC, Fox Octagon deal show MMA is gaining in popularity

'Warrior' movie and UFC, Fox Octagon deal show MMA is gaining in popularity
BY JERRY MILANI
NEWJERSEYNEWSROOM.COM

The sport of mixed martial arts (MMA) got a big boost toward mainstream this past Thursday when the UFC and Fox announced a multi-platform deal that will finally br...

Roger Federer and Rafael Nadal reflect on 9/11 U.S. Open

Roger Federer and Rafael Nadal reflect on 9/11 U.S. Open
BY BOB HOLT
NEWJERSEYNEWSROOM.COM

For the first time since the United States experienced the attacks of 9/11/2001, the men’s finals of this year’s US Open will fall on that exact date.

And the New York D...

U.S. Open 2011: The favorites

U.S. Open 2011: The favorites
BY BOB HOLT
NEWJERSEYNEWSROOM.COM

The U.S. Open begins next Monday, and the odds-on favorites have been selected. Novak Djokovic and Serena Williams have been installed as betting favorites for the U.S....

Discarded NFL players continue the fight for health insurance

Discarded NFL players continue the fight for health insurance
BY EVAN WEINER
NEWJERSEYNEWSROOM.COM
THE BUSINESS AND POLITICS OF SPORTS

There may be a cruel irony in play for disabled and discarded former National Football League players if a New York Post report is...

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