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Trenton, Lakewood minor league baseball teams prove major brand value



Trenton, Lakewood minor league baseball teams prove major brand value


BY JOE FAVORITO
NEWJERSEYNEWSROOM.COM
ON N.J. SPORTS MARKETING

Minor league baseball across the Garden State is firmly entrenched in the fabric of New Jersey sports. From the inner cities of Newark and Camden to suburban Sussex County and the Shore, the ritual of packing up the kids for an inexpensive and fun night at the ballpark is not unlike what families used to be able to do with the Mets, Yanks or Phillies, whose prices and experience are now more the exception for family entertainment, not the rule, due to the high price of the Major League Baseball experience.

All the teams across the state offer their own customized experience of mascots, food, and in game fun that provides a great day or night for kids of all ages. The difference in between the state’s two MLB-affiliated franchises, the Trenton Thunder (Yankees) and the Lakewood Blue Claws (Phillies) showed again this week, with Derek Jeter making an injury rehab stop in Trenton for a few days before returning to the majors.

That type of brand recognition and affiliation as a chance to really see the next stars of the game gives Trenton and Lakewood just a slightly added edge for the casual fan who may want to get that first glimpse at the future of the game. The financial offset (the parent clubs pay salaries an expenses for players and baseball staff) is also a boost for Trenton and Lakewood, but those intangibles of future stars are what can make or break in pulling dollars for attendance and concession, which leads to more money to invest back into the fan experience.

 

Handouts to NFL owners have been an absolute failure

Handouts to NFL owners have been an absolute failure
BY EVAN WEINER
NEWJERSEYNEWSROOM.COM
THE BUSINESS AND POLITICS OF SPORTS

Cory Booker wants a National Basketball Association team in Newark. Tim Leiweke is working the room in Los Angeles trying to get g...

Definition of Joy: Brooklyn gets the Nets, while the L.A. Dodgers file for bankruptcy!

Definition of Joy: Brooklyn gets the Nets, while the L.A. Dodgers file for bankruptcy!
BY ALAN J. STEINBERG
NEWJERSEYNEWSROOM.COM

Ask people what their favorite place is in America, and you will get many and varied answers. For some, the answer will be sites of natural beauty, such as th...

Tough love led Kyrie Irving to the NBA

Tough love led Kyrie Irving to the NBA
BY BOB HOLT
NEWJERSEYNEWSROOM.COM

Kyrie Irving hugged his father Drederick, who raised him when his mother died, when he was announced as the number one pick in this year’s NBA draft by the Cleveland Ca...

2011 NBA Draft: Who is Kenneth Faried?

2011 NBA Draft: Who is Kenneth Faried?
BY BOB HOLT
NEWJERSEYNEWSROOM.COM

Before Kenneth Faried’s senior season started, the Morehead State forward who attended Technology High School in Newark, received a phone call from another New Jersey n...

Can 'Outlaw' hockey make it in North Jersey?

Can 'Outlaw' hockey make it in North Jersey?
BY JOE FAVORITO
NEWJERSEYNEWSROOM.COM
ON N.J. SPORTS MARKETING

The name Federal Hockey League, brings back great memories for fans of the sport. Not for its play on the ice, but because the FHL was the ...

How the NHL and sports accidentally stumbled into globalization

How the NHL and sports accidentally stumbled into globalization
BY EVAN WEINER
NEWJERSEYNEWSROOM.COM
THE BUSINESS AND POLITICS OF SPORTS

Sports globalization will again be on display this week as the National Basketball Association holds the league’s annual draft in ...

N.J. baseball fans favor N.Y. Yankees over Philadelphia Phillies and N.Y. Mets

N.J. baseball fans favor N.Y. Yankees over Philadelphia Phillies and N.Y. Mets
BY TOM HESTER SR.
NEWJERSEYNEWSROOM.COM

When it comes to supporting a major league baseball team, New Jerseyans back the New York Yankees over the Philadelphia Phillies 48 percent to 22 percent, while 1...

John McEnroe and Jimmy Connors revisit rivalry for Johnny Mac charity

John McEnroe and Jimmy Connors revisit rivalry for Johnny Mac charity
BY JERRY MILANI
NEWJERSEYNEWSROOM.COM

For just about an hour on a conference call Tuesday, American tennis returned to its glory days. Forget about the current situation, which sees the men’s and women...

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