ON N.J. SPORTS MARKETING
Minor league baseball across the Garden State is firmly entrenched in the fabric of New Jersey sports. From the inner cities of Newark and Camden to suburban Sussex County and the Shore, the ritual of packing up the kids for an inexpensive and fun night at the ballpark is not unlike what families used to be able to do with the Mets, Yanks or Phillies, whose prices and experience are now more the exception for family entertainment, not the rule, due to the high price of the Major League Baseball experience.
All the teams across the state offer their own customized experience of mascots, food, and in game fun that provides a great day or night for kids of all ages. The difference in between the state’s two MLB-affiliated franchises, the Trenton Thunder (Yankees) and the Lakewood Blue Claws (Phillies) showed again this week, with Derek Jeter making an injury rehab stop in Trenton for a few days before returning to the majors.
That type of brand recognition and affiliation as a chance to really see the next stars of the game gives Trenton and Lakewood just a slightly added edge for the casual fan who may want to get that first glimpse at the future of the game. The financial offset (the parent clubs pay salaries an expenses for players and baseball staff) is also a boost for Trenton and Lakewood, but those intangibles of future stars are what can make or break in pulling dollars for attendance and concession, which leads to more money to invest back into the fan experience.