Sports | Page-192 | NewJerseyNewsroom.com -- Your State. Your News.

newjerseynewsroom.com

Wednesday
Apr 23rd
  • Login
  • Create an account
    Registration
    *
    *
    *
    *
    *
    REGISTER_REQUIRED
  • Search
  • Local Business Deals

Sports

Prime branding: New Jersey high school sports

Prime branding: New Jersey high school sports
BY JOE FAVORITO
NEWJERSEYNEWSROOM.COM
ON N.J. SPORTS MARKETING

As those in Trenton continue to battle over the price of education, the low hanging, positive messages that could be put forth by brands during the state's elite high school competitions continue to go unheard.

This past Wednesday night, the Rutgers Athletic Center was packed to first see St. Peter's Prep meet Seton Hall Prep, followed by he nation's No.1 and No. 2 high school basketball teams – St. Patrick's of Elizabeth and St. Anthony's of Jersey City – do battle in a game that surpassed expectations.

Like the state football championships in the fall, the New Jersey hoops championships draw big crowds, big media and very diverse support for those teams making it so far. Yet the dollars generated for cash-strapped education programs are miniscule when one considers the brand value that could be taken from the audience and the media rights to the state's championships.

We are not talking sneaker companies or energy drinks. We are talking the state's pharma industry, telecom companies, banks and other brands that would love the exposure in a cost effective way to reach such a fervent audience. It could be carefully regulated and vetted, but a year-round, statewide championship exposure for key brands could yield not just dollars, but additional gifts in kind for schools, ranging from computers to health and wellness programs.

 

Sports costing taxpayers billions

Sports costing taxpayers billions
BY EVAN WEINER
NEWJERSEYNEWSROOM.COM
THE BUSINESS AND POLITICS OF SPORTS

As National Football League Commissioner Roger Goodell and his owner team personnel continue bargaining with National Football Lea...

Skiing in the Austrian Alps: Culture, copters and the birthplace of ‘Silent Night’

Skiing in the Austrian Alps: Culture, copters and the birthplace of ‘Silent Night’
BY BOB WILLIAMS
NEWJERSEYNEWSROOM.COM
SKIING AND SNOWBOARDING

MAYRHOFEN, Austria – The elevation is much higher than in New Jersey, ski slopes are certainly much steeper and helicopter transportation is ...

Big East Tournament coverage at Madison Square Garden

Big East Tournament coverage at Madison Square Garden

Sportswriter Mike Vorkunov reports on all the action in New York City

The Big East Tournament is back at Madison Square Garden this week. The best conference basketball tournament in the country makes ...

Could N.Y. Giants' Tiki Barber return to NFL?

Could N.Y. Giants' Tiki Barber return to NFL?
BY BOB HOLT
NEWJERSEYNEWSROOM.COM

Four years after he quit, Tiki Barber wants back into football. The Giants are saying, “No, thanks.”

The New York Giants acknowledged on Tuesday that the nearly 36-year-...

Winning 2014 Special Olympic games could lift N.J.

Winning 2014 Special Olympic games could lift N.J.
BY BOB HOLT
NEWJERSEYNEWSROOM.COM

The 2014 Special Olympics national games will be taking place in New Jersey for the first time. The state will now be able to host more than 3,500 athletes and tens of ...

N.J. Motorsports Park trying to stay open despite finances

N.J. Motorsports Park trying to stay open despite finances
BY BOB HOLT
NEWJERSEYNEWSROOM.COM

Another major attempt at economic development has turned sour in the wake of today’s economy. The owners of New Jersey Motorsports Park need $2 million to open the rac...

Ali-Frazier I: My memory of forty years ago today

Ali-Frazier I: My memory of forty years ago today
BY ALAN J. STEINBERG
NEWJERSEYNEWSROOM.COM

March 8, 1971. Forty years ago today. Muhammad Ali versus Joe Frazier. Fight of the Champions. Two undefeated boxers fighting for the heavyweight champions...

Red Bulls taking steps to reach next level

Red Bulls taking steps to reach next level
BY JOE FAVORITO
NEWJERSEYNEWSROOM.COM
ON N.J. SPORTS MARKETING

It is getting late in winter in the tri-state area and thoughts of pitchers and catchers, not to mention potential NBA playoff runs by the K...

Page 192 of 317

Follow/join us

Twitter: njnewsroom Linked In Group: 2483509