SPECIAL TO NEWJERSEYNEWSROOM.COM
It hasn’t been the easiest of winters for the owners of the New Jersey Devils and the Philadelphia 76ers, at least on the court and the ice. The Sixers have spent the season dumping salaries, name players and expectations in exchange for a run a free agents and high draft picks, while the Devils continue to dance with a distant playoff spot in what has become an extended dry spell for a team looking to retool under Lou Lamoriello. Still even with finishes out of the playoffs, ownership continues to find ways to engage with fans to have the best experience possible while at the game, and try and bring in new brands that are looking to get in on the ground floor of what will be a steady rise back up both on the hardwood and on the ice.
This coming weekend for example, the Devils will stage a massive celebration around the 20th anniversary of their 1995 Stanley Cup Championship team, replete with a whole list of fan experiences, auction items and activities all designed to not just remember the past, but to get the fans more engaged about the current brand, In many ways because of the efforts, the Devils are more brand relevant today despite their on-ice issues in and around New Jersey than they were when they were toting Cups around the parking lot of Brendan Byrne Arena, and that relevance is in good part to the ownership changes that have occurred since the Prudential Center became the home for hockey in New Jersey.