THE BUSINESS AND POLITICS OF SPORTS
The groveling has started.
American media giants are genuflecting in front of International Olympic Committee chief Jacques Rogge and his associates in Lausanne, Switzerland begging them to take their billions of dollars so they can win the television and multiple platform video rights to the 2014 Winter Olympics in Sochi, Russia and the 2016 Rio Summer Games.
The media brigade trying to win Rogge and his colleagues hearts are going to raise cable rates if they land the Olympic rights. Someone will have to pay billions for the two week corporate bazaar that happens to feature some sports events.
The IOC wants four billion dollars for the rights which means cable and satellite subscribers will be paying more on their monthly bill because whoever wins the rights will pass the bill onto consumers — whether they watch the games or not on cable TV.