ON N.J. SPORTS MARKETING
There are many wannabes in the sports and entertainment marketing world who leave established businesses and venture out on their own in search of the great client and the gold that comes with him, her or it. Often times, the grass that looked greener is fraught with lots of pratfalls. Being a representative of a major agency like a CAA or an IMG or an Octagon or working at an established property like Madison Square Garden or the NFL has instant recognition and respect in an elevator pitch. Being so and so from XYZ Sports may not have that same cache, or the budget, of a larger company. Like Tom Cruise in the movie “Jerry Maguire,” sometimes those who go out on their own, either forcibly or by choice, can find the going tough, and at the end of the day may be left standing with nothing more than a reputation and a rolodex.
However as long as that reputation is strong and the rolodex matches, the build up to a standalone business can work. Take a look at one such start up, Madison Avenue Sports and Entertainment, launched by Jersey natives Ed Horne and (still Oakland resident) Ken Rosen as well as uber entertainment lawyer Joseph Tacopina.