ON N.J. SPORTS MARKETING
It is getting late in winter in the tri-state area and thoughts of pitchers and catchers, not to mention potential NBA playoff runs by the Knicks and the Sixers, join in harmony with the buzz of March Madness just on the horizon.
There is also the rejuvenated run of the Devils, the consistent play of the Rangers and the division-leading Flyers to keep hockey fans busy, and hours of local high school and youth sports to also keep fans busy and engaged. So into that crowded mix comes the Red Bulls, a franchise that’s had its fits and starts in interest in the New York-area throughout its history, but has never fully engaged any level of soccer or casual fan consistently.
Can times change for the franchise in 2011? Signs are certainly pointing the way, and if true, the signs could lead to a consistent place for "The Beautiful Game" in the sports psyche of the area sports fan, not just the soccer fan.