Efforts include running contest to let fan draw up and run play during a game
BY JOE FAVORITO
NEWJERSEYNEWSROOM.COM
ON N.J. SPORTS MARKETING
Go ahead, make all the jokes you want. The team that has done the most with the least in the New York area this year is the New Jersey Nets.
If you go by the credo that you only worry about what you control, then the Nets could be worthy of a championship. Their sales and marketing staff cannot worry about the injuries, the fired coach, the record-losing streak ... they just have to find a way to keep a brand relevant in a year of transition and uncertainty.
New owner, a Russian billionaire, new city and arena, first maybe Newark and then maybe, finally Brooklyn. Yet with all that, an argument can be made that the casual fan in the New York area may have more exposure to the Nets than all the other teams playing this winter in the area combined.
