BY JOE FAVORITO
NEWJERSEYNEWSROOM.COM
ON N.J. SPORTS MARKETING
Recently, the New Jersey legislature passed a bill that enacts the toughest anti-bullying law in the country. Much of the buzz in New Jersey was because of the tragic death of Rutgers University student Tyler Clementi last year, who committed suicide after his roommate and another student posted videos of Clementi with another male. It was a strong move for the state regardless of who is being bullied and for whatever reason, and opens the door for teams or organizations like the UFC who play in the state and in the area, to step up public service in support of the bill and the movement.
There is certainly a great deal of good will that is generated from cause marketing, as well as dollars and attention. Even those which seem at first to be a stretch — the pink of the NFL for October for example — makes great sense when one realizes the depth and scope of the way cancer of any form impacts millions of lives, and the attention that can be brought to the disease, or any cause, through the power of sport.
