SPECIAL TO NEWJERSEYNEWSROOM.COM
For years, Tony Ponturo was consistently listed among the most powerful people in sports marketing. As VP of global media and sports marketing at Anheuser-Busch, he was largely responsible for cementing the connection between brands like Budweiser and Michelob Ultra and the sports world.
But in 2008, the Morristown native retired from A-B and began to merge his love of sports (and extensive connections in that world) with another passion -- Broadway. He later teamed with longtime theatre consultant Fran Kirmser to produce "Lombardi," the acclaimed play about Packers coach and icon Vince Lombardi.
The success of that first effort, which starred Dan Lauria ("The Wonder Years") and Judith Light ("Who's The Boss"), led to "Magic/Bird" in 2012, and now to their third sports-themed play, "Bronx Bombers," with previews opening Friday at Circle in the Square Theatre.