BY JOE FAVORITO
ON N.J. SPORTS MARKETING
This weekend the New York area will be without a boxing match, an MMA card, the NFL, the NHL, arena football and indoor soccer. There is a smattering of college hoops and a little NBA, but what can someone with a hankering for some action check out. Well the Professional Bull Riders (PBR) are back for their annual stop at Madison Square Garden. From its bulls (which have been housed in New Jersey for most of the week by the way) to its interactive displays, its riders and its clowns, the PBR experience is certainly a unique one for sports branding coming through New York for what is its only East Coast appearance.
In previous years the PBR has tested jousting, marched the bulls through Times Square and offered up first hand visits to try and distinguish themselves from other events in the area. There is usually a Giants playoff game or some NHL looking to draw attention.