ON N.J. SPORTS MARKETING
Last week USA Soccer announced yet another attempt at a professional women’s league for 2013 as a way to grow the game and most importantly keep its stars playing in anticipation of the 2015 World Cup. The clubs will be located in Boston, Chicago, Kansas City, Portland, Seattle, western New York Washington and New Jersey, some of the areas where both WPS and the WUSA have tried before.
This business model as federations, USA, Canada and Mexico, bankrolling some front office and the salaries of many elite players, but the teams will be privately owned. USA Soccer will also help lining up a key sponsor or two and will put in place a TV deal that makes viewing and financial sense. The teams will still be privately owned and will be responsible for their own P and L, including stadia and front office duties, as well as signing non-elite players.