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As the NHL lockout looms, can the Titans and the minors make a major jump?

As the NHL lockout looms, can the Titans and the minors make a major jump?
BY JOE FAVORITO
NEWJERSEYNEWSROOM.COM
ON N.J. SPORTS MARKETING

Just to be clear, there is little good that can come from an extended lockout for the NHL for those involved in the business of hockey.

It comes at a time when the NHL and “brand hockey” has perhaps never been stronger in the eyes of a global public who have re-engaged or discovered the sport for the first time. While the clutter of the early fall may keep the lockout out of the minds of many casual sports fans in the United States for a few weeks, the dark clouds and loss of equity that can follow for both sides, especially with the NBA now back stronger than ever, the NFL going strong again and even college sports gaining equity, can be devastating for all involved in the game going forward.

So if the lockout continues and games are lost, is there any entity that could benefit in any way?

Perhaps it could be in the minors. Unlike the two most recent lockouts, the NBA and the NFL, minor league hockey is a wide scale fallback for some looking for a hockey fix. While the NBA did have the D-League, the minor tiered minor league hockey system across North America is still pretty vast, with outposts from small markets in the south to emerging cities and even major cities like Chicago. It has many of the characteristics of minor league baseball as affordable fun and the affiliated leagues do hold the future stars of the game in their midst, all of which will be playing regardless of the NHL lockout. Their games can provide filler for regional networks, and their marketing partners could expand a bit wider if the NHL stays silent. Their are also a slew of very low minor league groups, some of which in places like Brooklyn for example, that could also get a little word of mouth bump for people needing a hockey fix.

 

'Knuckleball Day!' in New York, Boston to celebrate documentary opening

'Knuckleball Day!' in New York, Boston to celebrate documentary opening

Special events to be held in Boston on Sept. 18, New York Sept. 20 as film by Annie Sundberg and Ricki Stern debuts

BY JOE FAVORITO
NEWJERSEYNEWSROOM.COM

New York and Boston sports fans rarely agree on m...

The NFL grows internationally at a snail’s pace

The NFL grows internationally at a snail’s pace
BY EVAN WEINER
NEWJERSEYNEWSROOM.COM
THE BUSINESS AND POLITICS OF SPORTS

(St. George, Bermuda) -- St. George, Bermuda is the place where North America's ascendency until a powerful entity began in earnes...

The Los Angeles Dodgers are becoming the Yankees of the West

The Los Angeles Dodgers are becoming the Yankees of the West
BY JED HUGHES
COMMENTARY

Just over one year ago, the Los Angeles Dodgers were a team on the verge of Chapter 11 bankruptcy. On May 1, 2012, the team's fortunes changed dramatically as the Guggenheim gro...

Monmouth at Wagner recap: Hawks get first conference win of season

Monmouth at Wagner recap: Hawks get first conference win of season
BY JEREMY SCHILLING
NEWJERSEYNEWSROOM.COM

Every team puts out a nice media guide before every game. It tells the reader everything they ever wanted to know, including career stats for all the players in...

Pittsburgh Steelers vs. N.Y. Jets preview: Show me the D!

Pittsburgh Steelers vs. N.Y. Jets preview: Show me the D!
BY SAM HITCHCOCK
NEWJERSEYNEWSROOM.COM
COMMENTARY

The biggest takeaway I initially had from the New York Jets’ thumping of the Buffalo Bills was a) I cannot believe how much money Buffalo paid for its de...

NFL replacement refs can't win

NFL replacement refs can't win
BY GINA G. SCALA
NEWJERSEYNEWSROOM.COM
COMMENTARY

As a lifelong football fan, I learned long ago there’s going to be calls I don’t like and times I’d give nothing more than to shove my eye glasses in the...

N.Y. Giants vs Tampa Bay Buccaneers preview: G-men can make up for Dallas loss

N.Y. Giants vs Tampa Bay Buccaneers preview: G-men can make up for Dallas loss
BY SAM HITCHCOCK
NEWJERSEYNEWSROOM.COM
COMMENTARY

Overreaction by fan bases over the outcomes of Week 1 is omnipresent. Fanatics’ favorite teams play very well or very poorly, and knee-jerk reactions are...

Monmouth football at Wagner preview: Hawks open conference play on road

Monmouth football at Wagner preview: Hawks open conference play on road
BY JEREMY SCHILLING
NEWJERSEYNEWSROOM.COM

Monmouth University (1-1, 0-0 in the Northeast Conference) at Wagner College (0-2, 0-0 in the Northeast Conference)

Saturday, September 15, 2012

1 p.m. – Wagner C...

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