Beverly Hills designer, Jeremy Scott, designed the shoe to feature a set of plastic cuffs and chains. The Boston Herald reports that Scott said on Twitter that his inspiration for the shoes were a cartoon and toy called “My Pet Monster.”
On Twitter the shoes were named “Adidas slave shackle kicks.” Other tweets didn’t even mention racism: “Those Adidas shackle sneakers are a product of rappers glamorizing criminal behavior & prison for years.”
When Adidas debuted the shoes on their Facebook page they simply asked, ”Got a sneaker game so hot you lock your kicks to your ankles?”
The question was followed by comments on Twitter and Facebook, causing controversy in a matter of hours (The Boston Herald).
Adidas, however, isn’t the first company to put its foot in its mouth over a shoe design. A few months ago, Nike made a similar error with their Black & Tan sneakers, meant to honor the popular alcoholic drink, but some took offense due to the reference of the British paramilitary group “Black and Tans” abuse of Irish Citizens in the 1920s.