It seems some of the insanity swirling around the New York Knicks’ phenom du jour Jeremy Lin is getting a chilly reception, at least when it comes to one recent promotional move.
Vermont-based Ben & Jerry’s ice cream is the latest entity to issue a mea culpa after its “Taste the Lin-Sanity” flavor caused a stir among some customers, according to CNN. The commemorative flavor -- available for a limited time in the Ben & Jerry’s Harvard Square, Mass. location — was made with vanilla frozen yogurt, lychee honey swirls and pieces of fortune cookie sold in pint-sized containers.
However, the fortune cookies were substituted with a fresh waffle cone cookie on the side after customers complained of racial insensitivity, the report said.
Ben & Jerry’s general manager Ryan Midden told the Boston Globe that the company did not intend to offend anyone and was only trying to create a flavor to honor the accomplishments of the Harvard-grad turned NBA star.
Midden did add, however, that the primary reason for the cookie swapping was because several pints were returned because the fortune cookies “got so soggy.”
Ben & Jerry’s offered an official apology in a statement last week.
Also last week, ESPN was forced to apologize and later fired one of its employees for running an offensive headline about Lin using the phrase “chink in the armor.” Another ESPN on-air employee received a suspension for also using the phrase.