There is a new cable network that promises to reduce stress and anxiety in its viewers, and promises they will never feel alone again.
Their viewer demographic would be dogs.
DogTV calls itself a babysitter for dogs who are home alone. Content tries to relax the doggie viewers, and stimulate them through camera movements, animations and moving objects and animals with a mix of appropriate sounds and frequencies
The programming includes three- to six-minute segments featuring grassy fields, bouncing balls and humans rubbing dog tummies. Segments are also designed to help dogs feel more comfortable around vacuum cleaners and doorbells.
“We have three years of research on how dogs react to different stimuli,” DogTV spokeswoman Bonnie Vieira said to the New York Times. “For dogs who suffer from separation anxiety, DogTV is a tool that might help ease them.
“A lot of people think it’s funny or a gimmick,” co-founderRon Levi said, according to TODAY Pets and Animals. “This is a great opportunity to makes dogs happier and their lives more pleasant while they are home alone during the day.”
Levi, a cat owner, thought of the idea after watching his cat’s unhappiness as he got ready for work.
DogTV has been available through San Diego cable systems since February 13. They hope to be nationwide by the end of this year. The network will eventually cost $5 a month.
A few nights ago, David Letterman listed the Top 10 Programs On Dog TV. According to CBS.com, they were:
10."Neuter, She Wrote"
9."Doogie Schnauzer, M.D.
"8."America's Got Heartworm"
7."How I Met Your Breeder"
5."The King Charles Spaniel Of Queens"
4."Keeping Up With The Pomeranians"
3."Who's A Good Boy?" starring Nathan Lane
2."Two Broke Bitches"
1."Shih Tzu My Dad Says"