BY JOHN HOLL
For the beer lover there is an endless supply of gift ideas that crop up around this time of year. Glassware, bottle openers, books, apparel and even beer itself are all great ideas. There are homebrew kits and instructional DVDs that can bring hours of enjoyment.
The New Jersey Beer Co. has gotten a little creative with its holiday offerings and is selling memberships to its Reserve Club, an exclusive group that is eligible for insider benefits and the opportunity to brew on NJBC's 10-barrel system.
The first 200 people to sign up for the $100 memberships will receive a second year in the club at no additional cost. Members will receive a growler of each of the brewery's four seasonal beers before they go on sale to the public as well as a first chance to sample and purchase small-batch special releases. A brewery t-shirt and 20% off all merchandise from the brewery store for the duration of membership is also included.
Matt Steinberg, the brewery president, plans to hold several members-only events at the North Bergen brewery and regular opportunities to brew alongside the New Jersey Beer Co. staff, something many home brewers will appreciate.
"We want to give people a chance to experience the brewery in a deeper way," said Steinberg. "This is more than the standard tour and tastings we currently offer, it's really a chance to be part of the brewery family and connect with like-minded people."