BY KATE ROA
If you’re concerned about not being the life of the party since Celiac disease paid you a visit – don’t be. The Internet is a-buzz with gluten-free beer tasting blogs and grass roots campaigns intended to raise the awareness of brewers. Efforts have paid off. This year gluten-free beer will be plentiful in New Jersey.
According to Hunterdon Distributors’ spokesperson, Nancy Maddalloni, breweries have been cautiously ramping up in the national gluten-free market for five years. This year she’s seen a significant spike in her company’s sales driven by customer engagement, surveys and persistent industry research.
“We just reordered New Plant. Well-established brand, Dogfish Head, just sold out, and we’re selling eight cases of Bard’s Tale a day,” says Maddalloni. “Dogfish Head ran a thoughtful product survey on their website. They asked customers what kind of beer they’d like to see made. Gluten-free was the number one request.”
In 2012 Hunterdon Distributors sells gluten-free beer to 400 businesses. Last year it was 100. They grew the accounts by staying on top of trends and placing products in the right distributions channels at the right time.
“Our aim is to build the best portfolio of craft beer in New Jersey,” says Maddalloni. “We received our first shipment of Colorado’s New Planet two weeks ago. We expect it to do well. We’ve carried Bard’s Tale for five years. In the last six months, we’ve been selling eight cases a day…and the Epic brand is also selling well.”
There are a lot of adventurous taste-testers covering the gluten-free trend on blogs. The results are a unanimous je ne sais quoi. Main ingredients run the gamut from sorghum to raspberries to gluten-extracted barley.
Like wine, finding a beer that delights your palate is a matter of personal preference. Hunterdon Distributors carries four brands for now. Nationally, there are many begging to be tasted. Enjoy!
St. Peter’s Sorgham Beer
Style: German Pilsner
Brewed in: United Kingdom
ABV: 4.2%
Main Ingredient: Sorghum
New Grist Sorghum Beer
Style: Fruit beer
Brewed in: Wisconsin
ABV: 5.75%
Main ingredient: Sorghum
Redbridge
Style: Red Lager
Brewed in: Missouri
ABV: 4%
Main Ingredients: Sorghum
New Planet Tread Lightly
Style: Blonde Ale
Brewed in: Colorado
ABV: 5%
Main Ingredients: Sorghum, corn, orange peel, hops and yeast
Bard’s Tale Dragon’s Gold
Style: Brown Ale
Brewed in: New York
ABV: 4.3%
Main Ingredients: Sorghum, yeast and hops
Green’s Discovery
Style: English Strong Amber Ale
Brewed in: United Kingdom
ABV: 6%
Main Ingredients: Sorghum, rice and buckwheat
Green’s Quest
Style: Belgian Tripel
Brewed in: United Kingdom
ABV: 8.5%
Main Ingredients: Sorghum, rice and buckwheat
Dogfish Head Tweason’Ale
Style: Fruit Beer
Brewed in: Delaware
ABV: 6%
Main Ingredients: Sorghum, strawberries and honey
Green’s Endeavor
Style: Belgian Dubbel
Brewed in: United Kingdom
ABV: 7%
Main Ingredients: Candi sugars and yeast
New Planet 3R Raspberry Ale
Style: Fruit Beer
Brewed in: Colorado
ABV: 5%
Main Ingredient: Raspberries
New Planet Off the Grid Pale Ale
Style: American Pale Ale
Brewed in: Colorado
ABV: 5%
Main Ingredient: Hops
Daura
Brewery: Estrella Damm
Style: Lager
Brewed in: Spain
ABV: 5.4%
Main Ingredient: Barley malt (gluten free)
Brunehaut Ambrée
Style: Amber Ale
Brewed in: Belgium
ABV: 6.5%
Main Ingredient: Barley (gluten extracted)
Brunehaut Bio Blonde
Style: Belgian Tripel
Brewed in: Belgium
ABV: 5%
Main Ingredient: Barley (gluten extracted)
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