Tickets in Italy are less for soccer moms and kids then mens tickets. That might help here. Advertisers becoming more at ease with split screen or on screen comercials played during the game. NASCAR has done a lot getting America ready for that type of advertisment.
Heinikien pulled their golf money (pre-Tiger Woodie) and swung to soccer. This level of sponsorship is what is really going to drive that end. As corporations come around interest will grow.
People like Messi and Ronaldo have "Michael Jordened" this sport into such a beautiful thing to enjoy watching, it has to catch on here.
If MLS does really take off and players paid halfway decent, then I think our country will need a lot more well paid licenced coaches than we have now if were going to have any chance of putting more than a handful of North Americanoes on those teams.

Twitter
Myspace
Digg
Del.icio.us
Reddit
Slashdot
Furl
Yahoo
Technorati
Newsvine
Facebook