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NewJerseyNewsroom.com attracts local and national marketers looking to boost ROI by engaging target audience

Monday, 25 June 2012 15:50

NJNRlogoW_optTrusted New Jersey journalists have joined forces to create a unique site for an audience that is passionate about their state and their news

New York, New York June 25, 2012 -- What started in a library as a gathering of New Jersey journalists, recently laid off by the New Jersey Star-Ledger, has grown into a respected and vital source of news for a highly engaged New Jersey audience. This group didn’t simply give up on their community when their jobs came to an end. They came together with a common goal and a renewed energy to bring a balanced voice to the issues that matter to their fellow New Jerseyans.

With little or no marketing resources, NewJerseyNewsroom.com has attracted an impressive audience of readers—over 300,000 unique visitors monthly and 500,000 page views—and the site continues to capture the attention of impactful figures in the state. State Senator Shirley K. Turner said, “It is admirable to see a news cooperative comprised entirely of journalists using their skills and talents to keep the fourth estate both accessible and viable.” Jesse Burns, the Director of Communications for the League of Women Voters in New Jersey, says it all, “I rely on NJNR to keep me informed.”

NewJerseyNewsroom.com has partnered with Shinko Media, an independent digital sales company, to provide marketers a clear strategy to reach a passionate audience through their website. By creating innovative digital campaign strategies on NewJerseyNewsroom.com, these campaigns do more than just create brand awareness. They create experiences for users that impact their lives and foster a deeper loyalty toward the brands that are integrated with those experiences.

The website continues to attract national and local advertisers looking for a deeper connection with consumers. Major auto brands, retailers, banks, tourism, oil companies, medical organizations, and government agencies are all finding this site to be an effective way to talk to New Jerseyans and increase brand loyalty through their passion for local, dependable news reporting. Imani Laners, Chief Strategy Officer of Shinko Media, said, “NewJerseyNewsroom.com is giving New Jerseyans the news they want in the engaging way they want it. This is the voice New Jersey readers have been looking for, and companies that integrate their brands with this site will certainly reap the benefits.”

Many advertisers are actively looking for ways to make this website work for them. For instance, a national tourism company decided to test the value of NewJerseyNewsroom.com at the beginning of 2012. Now that company is a dedicated partner of the site and their campaigns are consistently performing with a 7 percent click through rate. Laners said, “That kind of success is simply a result of targeting the right audience who is ready to engage with the brands they find on a website they trust.”

Local and national marketers and agencies looking to reach out to passionate news readers in New Jersey and the New York DMA through NewJerseyNewsroom.com should contact Imani Laners at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 646.216.2040. Shinko Media is located on Madison Avenue in New York City.

About NewJerseyNewsroom.com

On Jan. 25, 2009, NewJerseyNewsroom.com was founded when over 40 journalists came together at the Montclair Public Library and decided to create a news site — unlike any other — to address the growing journalism void. The only capital they possessed was determination, experience and vision. Despite a lack of financial backing, they pushed forward and a unique news organization was born. NewJerseyNewsroom.com invites everyone to join the mission of telling stories important to the people of New Jersey; stories that shine a light on the dark places. This is journalism not funded by or beholden to corporations or wealthy individuals. NewJerseyNewsroom.com aims for a balanced, insightful take on the news and their goal is to provide a fresh, independent voice.

About Shinko Media

Shinko Media is a digital advertising sales rep firm specializing in connecting brands to their target audience in a more intimate way, across their suite of publishers. Marketers and agencies trust Shinko Media to create intimate campaigns that speak directly to the end users, letting them know they are understood and valued. The end goal is to create loyal relationships that ultimately increase sales and brand exposure. The firm drives unparalleled collaborations between publishers and brands and provides a host of capabilities including display ads, pre-roll video, email, mobile, social media, integrated campaigns, branded content, contests & promotions, custom video segments, and event sponsorships. For more information about how your brand can take advantage of these opportunities to connect with your customers, visit www.shinkomedia.com.

Contact information:

Imani Laners

CEO & Chief Sales Officer

Shinko Media LLC

646.216.2040

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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