So what’s the truth, then, and where can we find it? While Lukyanova hasn’t responded to the scam claims, she does provide a little insight about who she is on her personal website, Facebook profile, and YouTube videos. This is, in fact, where the story gets interesting.

In a March 10 video uploaded to one of her YouTube accounts, Lukyanova states: “I'm a singer and esoteric Amatue. Amatue - this is my space name. I engage in spiritual practices and meditations, they inspire me in my work. [I write] music and poetry.”

“I also teach people [in] seminars, to leave his physical body and travel in pure Spirit through endless expanses of the universe! This is so beautiful! Flying out of the body, it is probably the most important source of pleasure for me. Many of my songs were written there, in other spaces, and [upon] awakening, I write them down. So my sense of the songs [is] very unusual. Melodies from other worlds and universes open up some kind of energy portal for listeners of my music.”

She states that she's a composer who wrote over 70 songs on the theme of spiritual development and a singer in the New Age style of music with a wide vocal range and a soprano voice.  Some of her songs are shared on her website and YouTube videos.

Some time ago she was like everyone else and ate meat, drank alcohol, and smoked. Since, she made changes and stopped all that. “I love all living things, so I do not eat the meat. I eat only fruits and my ultimate goal is [to be] powered by solar energy.”

She goes to say that she’s not human like everyone else, but from another place and this is simply how she looks. Personal looks help her get other people’s attention, and so they listen to her. Her spiritual sister said that a girl with ideal looks will attract more attention than regular people. She wants to bring her cosmic ideology to the people, and her good looks help spread this message.

“Why is it [that] people do not mention that I evolve spiritually and lead seminars and workshops on astral travel, answer questions and help people understand themselves?”

The reason is because people only want to hear about the bad things, she continues.  People say that there is nothing spiritual that stands behind her looks. She suggests that people should go onto her webpage and YouTube channels and look for the facts themselves instead of believing the gossips that’s spreading about her.

As you can imagine, her image is one of the main concerns for the public. Some fear that she may become an unattainable standard of beauty, as the Barbie doll was to young girls. Barbie’s unrealistic proportions lead some to unhealthy diets, including anorexia, due to the “ideal” look of the plastic icon.

Diane Levin, professor of education at Wheelock College in Boston, said that the problem is that Lukyanova’s flaunted image epitomizes and exemplifies the issue of objectification of women in today’s society, writes Mikaela Conley for ABC News.

“Barbie has always been controversial and really changed the discussion on how girls play,” said Levin, author of the book, So Sexy So Soon: The Next Sexualized Childhood and How Parents Can Protect Their Kids. 

“When Barbie came around, play suddenly became about dressing up and looking right and it eventually played a role in how women wanted to look in real life.”

While Lukyanova is an extreme example of societal expectations of perfect beauty, Levin said, “This just feeds into our media screen culture, where being involved with real things are becoming more and more removed for children…The fact that her body is being changed to one that no one actually can attain epitomizes what is happening in our society.”

If this Valeria Lukyanova becomes an icon in the States, people will criticize her for contributing to young girls starving themselves and turning to plastic surgery to achieve that “perfect” look.

While many commenters write of her unnaturally thin looks, disproportional dimensions (very close to those of a real-life Barbie), plastic-looking face, and glassy eyes (with the help of lenses), her Facebook page has gotten over 168 thousand subscriptions in under two weeks with many fans praising her beauty.

If we have learned anything from consumerism, it’s that the media and fashion industries may run with anything that is popular and profitable, even if it’s detrimental to society in the short run. Proceed with caution.