Donnella is the founder of New Jersey Fashion Week and the owner of the online shopping portal — DC Showroom — New York, a website that promotes and sells accessories from emerging designers.
Her tenure as a trainer /account manager allowed her the opportunity to travel abroad to clients located in places such as Sao Paolo, Toronto, Amsterdam, London, Athens, Mexico City and of course around the United States.
Donnella's position included providing presentations to Fortune 500 companies and top universities, such as Exxon Mobile, Medtronic Medical Devices, Purdue Pharma, Bristol Myers Squibb, US Patent & Trademark Office, New York University, Columbia University and countless others.
During that time she began shopping for handbags and accessories for herself that soon became coveted by her friends and even long-time associates.
Using her personal savings, determination, love of travel and fashion trends, Donnella decided to make a career transition from digital publishing into a respected fashion-focused entrepreneur.
In 2009, she started the concept New Jersey Fashion Week and began searching for designers that were willing to come to New Jersey and show their collections at a major fashion show.
By October 2010, New Jersey Fashion Week event premiered with over 400 people in attendance with seven designers showing their Spring /Summer 2011 collections to press, buyers and consumers.
Early 2010, Donnella was nominated for 2010 "Rising Star in Retail" award with Fashion Group International.
Speaking Engagements:
In 2009, Donnella was a guest panel speaker for the popular regional expo ---- "New Jersey Entrepreneur Expose" to encourage and discuss with fellow women entrepreneurs how to begin a business, how to build your brand and staying motivated.
TV Appearances:
Donnella appeared as herself on the Style Network top-rated show — "Jerseylicious" with her New Jersey Fashion Week event as the season finale — November 2010.
Regular appearing as a guest fashion correspondent for the popular New Jersey — News 12 station — sharing the latest trends in fashion, beauty and accessories for viewers from the runways.
Interviewed on television station NY1 to promote her upcoming New Jersey Fashion Week and discuss why she began this state-wide fashion event for the Garden State.
