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1. Met Life putting more than just a name on a stadium
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING Arguably there are fewer brands who spend more money to align themselves with sports fans than Met Life, with one of the largest programs ...

2. The Ironman triathlon comes to New York
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING You may not know John Korff but you probably know of him. If you have ever been to the New Jersey Festival of Ballooning, heard about ...

3. Team handball scores globally, why not locally?
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING It has the best elements of soccer and basketball, it has contact, it is fast paced and high scoring, it is measured in manageable quarters ...

4. New York's John McEnroe Tennis Academy awards 8 youth scholarships
(Sports/Professional)

Boys and girls ages 7-16 earn scholarships through open tryout for the third season of the academy, to begin in September BY JOE FAVORITO NEWJERSEYNEWSROOM.COM Eight boys and girls ranging ...

5. As London Olympics begin, New York area becomes soccer central
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING As the London Olympics begin, and for the next 10 days soccer, more than any other sport, will be front and center in the United States. It ...

6. New York Cosmos soccer is back: Will anyone care?
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING It is a tough business, this brand restoration thing. The hope for those purchasing any distressed brand known by the consumer—from ...

7. Marketing role models: Trenton Thunder with Yankees roar in the community
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING The Trenton Thunder have a great deal of intangibles in their favor. They are one of, if not the oldest, current minor league teams ...

8. Rockland Boulders offer new source of minor league fun for Bergen, Passaic county
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING The state of New Jersey is certainly not at a loss for quality minor league baseball entertainment. Affiliated teams like the Lakewood ...

9. For Jeremy Lin and R.A. Dickey, the best still lies ahead
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING Last year if you said to a sports marketer the names “Lin" and "Dickey,” he or she may have thought you were talking about the former NFL ...

10. All-sports radio's 25th anniversary: Still strong and growing
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING 25 years ago on July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and ...

11. Remembering Warner Fusselle: Brooklyn Cyclones announcer and legend
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING If you are a baseball fan of a certain age, you may not have known his name but you certainly knew his voice. Also if you happened to ...

12. John McEnroe Tennis Academy to host tryout opportunity
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM New York, June 12, 2012- Days after its top junior player, Noah Rubin, reached the quarterfinals of the 2012 French Open junior event, the John McEnroe Tennis ...

13. Yankees, Trenton Thunder spread hope to New Jersey
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING The Yankees have made some landmark moves with their Hope Week projects, a time when every member of the organization gets involved ...

14. New Jersey Devils brand still in championship form
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING  It was a bit of a quiet night for hockey fans riding from Penn Station to Newark about an hour before game one of the Stanley ...

15. Twitter, Osi Umenyiora, and NASCAR
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING The endless debate rages on as to how and what Twitter as a social platform can do for sport. We started the weekend with New York Giants ...

16. N.Y. Giants showcase virtual Superbowl ring on Facebook: Big Blue marketing for the win
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING Ring ceremonies used to take two forms for championship teams. A quiet, low key team only event where players celebrated amongst themselves ...

17. N.J. Devils' success: Rangers or Caps, this franchise is set
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING There was a bunch of silly debate the last few days about the economic impact that the Washington capitals may bring to the area around ...

18. The UFC's and Georges St-Pierre's amazing, viral power
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING Last Thursday may have been one of the busiest sports days of the year in New York. The Mets hosted the Miami Marlins and their ex-star ...

19. Citi's 'Every Step of the Way' program helps N.J. Olympians give back
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING We are now well within 100 days of the London Olympic Games, and the brands supporting the Olympic movements and their partner athletes ...

20. NFL and NBA reach for next revenue frontiers
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING It is no secret that as costs escalate and fans clamor for more access and brands for more ROI, that team sports needs to continue to ...