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May 24th

Claudia Lozon arrested for selling fake Power Balance Bracelets at Garden State Plaza

LozonClaudia122210_optBergen County Prosecutor John L. Molinelli announced the arrest of Claudia M. Lozon, on December 21, 2010.

The charges are the result of a month long investigation by members of the Bergen County Prosecutor's Office, White Collar Crime Unit under the direction of Chief Steven Cucciniello, the Paramus Police Department under the direction of Acting Chief Chris Brock, and the New Jersey Department of Taxation, Criminal Investigation Division.

Authorities received information from representatives of the Power Balance Bracelet Company of Laguna Niguel, Calif., to investigate allegations that counterfeit Power Balance Bracelets were being sold at kiosks in the Garden State Plaza Mall in Paramus, New Jersey during the holiday shopping season.

On December 2, 2010, a representative of the Power Balance Bracelet Company contacted the Bergen County Prosecutor's Office to inform them that they had made several purchases of counterfeit bracelets that were being sold at two separate kiosks within the Garden State Plaza Mall.

The counterfeit bracelets did not contain their patented Power Balance Performance Hologram technology and were purchased from China for less than five cents each. Members of the Bergen County Prosecutor's Office conducted surveillance of the kiosk locations and observed the kiosk operators performing power balance demonstrations on unsuspecting customers. These were the same Power Balance demonstrations that are depicted on the legitimate Power Balance website located at powerbalance.com using various sports celebrities. Subsequently, law enforcement personnel made multiple purchases of the alleged counterfeit Power Balance bracelet from the kiosk operators at both locations. These bracelets were subsequently deemed counterfeit. On December 21, 2010 court authorized search warrants were executed for both kiosk locations which resulted in the seizure of over 1,000 counterfeit bracelets, along with computers and other related advertisement products. In addition, another 1,000 bracelets were seized during a search of the residence of Claudia M. Lozon, which is located in Rockland County, New York.

Prior to the search warrants, an arrest warrant was served on Claudia M. Lozon, 46, who was the owner of both kiosks, according to records obtained from the Westfield Management Office, which owns and operates the Garden State Plaza Mall. Ms. Lozon was taken into custody in Wesley Hills, New York at her residence and lodged in the Rockland County Jail awaiting extradition back to Bergen County. The sale of these counterfeit bracelets represents a loss in the hundreds of thousands of dollars to the Power Balance Company. The investigation is ongoing and additional charges may be forthcoming.

Claudia M. Lozon was charged with N.J.S. 2C:21-32c - Sale of Counterfeit Merchandise, a crime of the second degree.

— NEWJERSEYNEWSROOM.COM

 
Comments (10)
10 Monday, 03 January 2011 11:00
Crazy ku
The Zohar brother mom best looking girl in jail
I'd hit that
;)
9 Wednesday, 29 December 2010 10:34
Kochanski
How do you conterfeit something that is a fraud to begin with?

Modern medical science doesn’t recognize an “energy field” for the human body.
A hologram is merely a form of photographic image, and doesn’t “resonate” in an energy field.
The Power Balance company is making misleading advertising claims about the product. It’s said to enhance athletic performance, specifically balance, strength, and flexibility. Yet it’s merely a plastic bracelet with a decorative emblem that has no apparent means of accomplishing these claims.
Two independent tests have shown that the product does nothing, i.e., it's placebo effect. Links to reports by ESPN and the Independent Investigations Group : http://sports.espn.go.com/espn/news/story?id=5660039
http://www.iigwest.org/investigation...nce/index.html

The product has no clinical or scientific evidence supporting it, it’s marketed to potential buyers using testimonials by users (including people paid to endorse the product according to the ESPN report)
The product is demonstrated in person using Applied Kinesiology, a technique well-known among doctors and psychologists as being highly-subjective and therefore worthless for evaluating any device or product.

The state should be pursuing Power Balance instead for their bogus product.
8 Saturday, 25 December 2010 17:29
roquefort muckraker
I understand that in Australia the makers of Power Balance bracelets have been found to be engaged in false and misleading advertising and will be paying buyers back. Does this mean that Lozon, who is alleged to have been selling fake Power Balance bracelets, will now be let go for selling fake fakes?
7 Friday, 24 December 2010 09:24
thedude
Id do her in a sec
6 Friday, 24 December 2010 07:24
DaveI
And what fraud charges are NJ State going to bring against Power Balance? If the 'fake' demonstrations worked as well as the ones with the 'real' Power Balance bracelet, then that would suggest that PB is a fake too.

Australians are not annoyed at the ACCC -they are thankful. $60 for Christmas by returning the shonky product.
5 Friday, 24 December 2010 04:07
Phil smart
How stupid do you have to be to sell counterfeit product in a west field shopping centre. Like dumber then people leaving comments on this article.

For your information, Australians are furious with the ACCC for what the slamming they gave power balance.

There technology is more then legitimate, as a business owner I don't think they should give away any proof. There are big companies like Nike and Asics that will steal it in a heart beat.

Power balance has had a dramatic effect on my wife, with her balance especially, we tried the $1 bracelets and she and I noticed a significant difference.

Stop giving this company grief, there doing the right thing!
4 Friday, 24 December 2010 03:19
Clint
Power Balance are just jealous that Ms Lozon bought hers from China for five cents when they paid seven cents.
3 Friday, 24 December 2010 02:57
Power Balance Bracelets
Authorities received information from representatives of the Power Balance Bracelet Company of Laguna Niguel, http://www.powerbalance-wristbands.com/ Calif., to investigate allegations that counterfeit Power Balance Bracelets were being sold at kiosks in the Garden State Plaza Mall in Paramus, New Jersey during the holiday shopping season.
2 Thursday, 23 December 2010 01:02
Steve, Australia
Haha! Yes, Ms Lozon has no case to answer. Just get Power Balance to produce the scientific evidence that supports their preposterous claims. They cannot because there is none.
1 Wednesday, 22 December 2010 16:44
Sean, Australia.
Power Balance bracelets have been exposed as a sham by the Australian consumer watchdog the Australian Competition and Consumer Commission (ACCC). It has ordered Power Balance Australia to refund all customers who feel they were misled by the supposed benefits of Power Balance bracelets.

Too clever for your police & courts?

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