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It's no mystery that publicity is good for business. But if you are an entrepreneur or business owner, how do you get the publicity you want?
"Wacky Days" author Tom Peric' takes the mystery out of getting free publicity, and his book has been named "One of the Best Entrepreneur Books You Never Expected" by Toilet Paper Entrepreneur, a popular entrepreneurial and business Web site.
In "Wacky Days," Peric, who is president of Cherry Hill-based Galileo Communications Inc, and resides in Haddonfield, N.J., combines his 30-plus years of experience as a journalist and publicist into a no-holds-barred book that reveals the inside secrets to getting free publicity.
"Tom goes step by step into the secrets of attracting media attention to your business, and it doesn't cost a dime. Most new entrepreneurs have great ideas and have a hard time getting their message out. This is the right book," is how Toilet Paper Entrepreneur described Wacky Days.
The book's publicity-busting secrets include:
- Removing the mystery of how the media works.
- Explaining what is news, what is "stuff" and why you can get media attention whether you fit the news or stuff category.
- Revealing tips on how to become a recognized expert.
- Teaching you how to cultivate journalists so that you become a steady source of story ideas.
- Using publicity grabbing techniques that cost nothing.
Peric's fresh and straightforward style has gained millions of dollars worth of free publicity for his clients and readers, including Davenport, Iowa-based River Heights Consulting President Frank Hurtte, who submitted "Wacky Days" to Toilet Paper Entrepreneur.
"This book will open your eyes to the zillions of dollars worth of goodwill available just by providing the media with what they want and need," says Hurtte. "Beg, borrow or steal a copy."
— ANDY LAGOMARSINO, NEWJERSEYNEWSROOM.COM
