BY BOB HOLT
Jersey Boardwalk Pizza claims to offer authentic Italian food from New Jersey. The restaurant has two locations in Florida, and uses a snappy green and yellow logo.
The New Jersey Turnpike Authority says that logo looks awfully familiar.
New Jersey Law Journal reported that the Turnpike Authority is suing Jersey Boardwalk Pizza because the similarities in the logos may give the impression the NJTA was connected to the Florida restaurants. According to the complaint, the Garden State Parkway’s logo has an outline of New Jersey against green and yellow circles, while the restaurant’s symbol is the same, except for the addition of the words “Jersey Boardwalk Pizza Co.” and “Subs, Cheesesteaks, Pasta.”
Jersey Boardwalk Pizza lawyer JoyAnn Kenny told the NJTA that people were unlikely to confuse the highway and a pizza place 1,300 miles away. According to NorthJersey.com, New Jersey says the logos were directly copied and appropriated from the Garden State Parkway logos.