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TagsBY BOB HOLT
NEWJERSEYNEWSROOM.COM
E-books have generally been selling for around $9.99 among today’s retailers, but in some cases, they now cost more than the printed versions.
According to the Wall Street Journal, an agreement among the six largest publishers allows them now set their own e-book prices, and sellers can’t discount the e-books without permission. The publishers' deal was reached with Apple and the persuasion of Steve Jobs as they were preparing to launch the newest iPad.
The price of a best-selling e-book usually comes in at less than half of the hardcover’s cost, so larger discounts on hardbound books can make up the difference. Retailers can set their own prices on the printed books.
Here are some cases where an e-book cost more than or just as much as its print form. Popular author Ken Follett’s book, "Fall of Giants," costs $18.99 as an e-book. Last week it went for $16.50 in paperback form on Amazon. And Laura Hillenbrand's bestseller "Unbroken" is $12.99 as an e-book but $13.98 as a hardcover on Amazon.
The wholesale price charged by publishers for e-books and hardcover books was previously $12.50, so Amazon.com was losing money by selling e-books at $9.99 before the publishers’ deal. But the low price for e-books encouraged consumers to buy e-readers in the first place.
Amazon is by no means suffering due to the rising price of e-books. CBS News reports the company is saying they have sold 1 million Kindles a week for the past three weeks, aided by the new Kindle Fire tablet.
According to gigaom.com, Market Partners International publishing insider Lorraine Shanley says that high prices for e-books could turn more readers to self-published novels from authors using the Kindle, because many are priced at $5 or lower.
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