newjerseynewsroom.com

BY BOB HOLT

NEWJERSEYNEWSROOM.COM

The Molecule, a store in the East Village, says they want to supply the cleanest water customers have ever had in New York City.

But it’s going to cost you. In fact, it’ll cost you $2.50 for a 16-ounce glass.

However, the owners believe that their product is worth it. According to the Wall Street Journal, they said the water is filtered through a $25,000 machine that uses ultraviolet rays, ozone treatments and reverse osmosis in a seven-stage processing treatment to create “pure H2O.”

Co-owner Adam Ruhf says, "I mean it's subtle, but if you have a sensitive palate you can totally tell the difference.” The Molecule store has been in the works for a year and a half.

Molecule’s water can be supplemented with vitamins A through E and minerals such as immunity, skin, hair, and nails or energy boost, according to dnainfo.com. Ruhf says, "Our supplements are based on medicinal herbs and roots from around the world."

Supplemented water costs $2, while a glass to go sells for $2.50. A gallon of water will go for $3.

According to The Molecule Project, latest reports show that New York City tap water contains dangerous and toxic chemicals like Chloropicrin, Trihalomethane, Dalapon and Isophorone. They say BPA, a chemical found in most plastic water bottles, can cause infertility, cardiovascular disease, and brain tumors.

Of course, there are dissenting opinions to Molecule’s project. Steve Cuozzo, of the New York Post, tried a blind taste test of Evian, Poland Spring, and Fuji along with Molecule, and discovered that Molecule was the only water he didn’t enjoy.