newjerseynewsroom.com

1. Win or loss, college athletics need to play the social game straight
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING There has been a tremendous amount of hype and attention payed to high level college athletics in the last year. From conference reshuffling, ...

2. New York premiere of ‘The Master’ doesn’t bring out Scientologists
(Entertainment/Movies)

... incredible things about marketing.” He talked about how Mr. Anderson did pop-up screenings across the country, announcing them on his website, and holding them where there were 70mm theaters, “which is ...

3. Brooklyn Nets have the sizzle, but will the steak follow?
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING Last week the Brooklyn Nets started their countdown clock to the long-discussed opening of Americas newest showplace, the Barclays Center ...

4. Abercrombie & Fitch losing big on selling sex
(Life/Style)

... racy poses. Now, the company has lost a third of its marketing value in the past year, and will close 180 stores by 2015, according to Businessweek.com. All that sex doesn’t seem to sell clothing anymore. ...

5. The U.S. Open experience like no other...
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding ...

6. Does the sports fan fit H.L. Mencken’s view of Americans?
(Sports/Professional)

... is not refunding any money to ticket holders, broadcasting partners, or marketing partners, even though it can be argued that the competition was tainted by drug use and the results of the competition ...

7. FHL Outlaws leave N.J., try to grow franchise outdoors in Williamsport
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING The Federal Hockey League has made some valiant efforts in its brief history as a northeast based low minor hockey league. They grabbed ...

8. Met Life putting more than just a name on a stadium
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING Arguably there are fewer brands who spend more money to align themselves with sports fans than Met Life, with one of the largest programs ...

9. N.J. sports betting: The people vs. sports owners
(Sports/Professional)

... marketing partners to add to the bottom line. The National Hockey League gladly allowed some of the proceeds from the Alberta hockey lottery to find a way to help the bottom line of the provinces' two ...

10. The case for hiring a college counselor
(Money/Economy)

... do a good job marketing your child to the college, it’s possible to attend a top private college or university for the cost of a state school. “The key is finding the right fit,” he says. Today, electricians ...

11. Las Vegas Denny's will marry couples for a short stack
(U.S./Nation)

... be one floor above it. Denny’s Chief Marketing Officer Frances Allen said the new Denny’s would feature “over the top Vegas décor.” She told the Las Vegas Sun, “It’s unique. It’s different. It’s going ...

12. The Ironman triathlon comes to New York
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING You may not know John Korff but you probably know of him. If you have ever been to the New Jersey Festival of Ballooning, heard about ...

13. The hypocrisy of big time college sports
(Sports/Professional)

... sponsorship and marketing partners or boosters. Just in case you thought college football and college sports programs were built by industrious college innovators, brace yourself for a puncturing of ...

14. Team handball scores globally, why not locally?
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING It has the best elements of soccer and basketball, it has contact, it is fast paced and high scoring, it is measured in manageable quarters ...

15. As London Olympics begin, New York area becomes soccer central
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING As the London Olympics begin, and for the next 10 days soccer, more than any other sport, will be front and center in the United States. It ...

16. New Jersey jobless rate saw June spike despite growth
(Money/Economy)

... who question the Republican Governor marketing a "Jersey Comeback" throughout the state during his scheduled town hall appearances. Despite the criticism, the New Jersey Labor Department said the preliminary ...

17. New York Cosmos soccer is back: Will anyone care?
(Sports/Professional)

BY JOE FAVORITO NEWJERSEYNEWSROOM.COM ON N.J. SPORTS MARKETING It is a tough business, this brand restoration thing. The hope for those purchasing any distressed brand known by the consumer—from ...

18. Tracking shoppers' retinas helps market 'love at first sight'
(Money/Economy)

... and marketing professors have weighed in over the years sayings that people oftentimes don’t realize what draws their eyes or how they feel about a product. Vastly improved technology has allowed computers ...

19. Chevy confidence: Chevrolet returns to buy-back program
(Life/Style)

... global vice president of marketing Chris Perry says that it is a good time to reach out to customers with this deal. “We have transformed the Chevrolet lineup, so there is no better time than now to ...

20. NFL ticket prices are too damn high
(Sports/Professional)

... There is the smoke and mirrors report from an industry-watching business, Team Marketing Report, which claims the average NFL ticket cost $77.34 in 2011. Apparently, the price of personal seat licenses ...