Well it’s about darn time! Excuse me for a moment while I break a major rule in journalism by not maintaining my objectivity…okay, moment over. It is now safe to consider this an objective news story from this moment forward. Thank you for your patience.
The reason for all the excitement you ask? Two words: Robyn Lawley. The 23-year-old Australian model signed on to be the face and body for Boux Avenue, a British company that sells high-end lingerie. Ad campaigns featuring the size 16 beauty have already begun circulation and currently appear on the company’s website. No, that isn’t a typo and yes, you did read that correctly. Robyn Lawley is a size 16 and a rising star in the plus-size modeling world.
The 6-foot-2-inch bombshell is not a fan of labeling her voluptuous figure as “plus-size” and believes her body is more in sync with the majority of women in the world. “I’m a normal size. I wish we could all be known as models, rather than ‘plus-size,’” said Lawley in a recent interview.
While she appears to be beaming with confidence now, there was a time when Lawley did suffer from body image issues. She admits to having had an eating disorder in the early stages of her modeling career. She credits pro-anorexia websites for giving her “tips” on how to achieve a desired smaller frame. She reportedly said to Fabulous Magazine last year that, “I began starving myself and making myself sick after meals.”
Lawley eventually had a change of heart and decided that, for her, bigger is better. She has also decided to make it her personal mission to encourage the promotion of more realistic, healthier body images within the fashion industry for women and girls. In addition to modeling, Lawley added part-time blogger to her resume, according to a Huffington Post article. Her blog, called “Robyn Lawley Eats,” is where she shares her favorite recipes and her adventures trying new foods.
Given her positive attitude, healthy image, and pretty face it may not be a surprise that Boux Avenue chose Lawley to represent the fashion company. Their lingerie caters to women ranging in sizes 8 through 20, and while the company’s products are exclusively sold in the U.K., they will attempt to accommodate customers located in other countries.
Though not a household name in the United States, Lawley is not unfamiliar to the fashion world and vice versa. Prior to landing the deal with Boux Avenue, she has graced the covers of Elle and Vogue magazines.