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We shall all feel thrilled by the frenzy of Jeremy Lin, and his trademarks, Linsanity and Linspiration. He came from Silicon Valley and his parents originally came from Taiwan as engineers and Asian immigrants. His success is American's story and it is also an Asian immigrant's success story as well as immigrants' (CASPA) younger generation's story. He finally reaches his success and breaks the stereotypes of "Invisible Asian American", "Asian Academic Robots", "Yellow Peril", etc. Jeremy Lin's mother, Shirly Wu, started a basketball team for her son where no team available for Jeremy Lin, wore the T-shirt to promote her son's shows, paid for all the fees (coaches, gyms, preparation, games, marketing), and now developed the Jeremy Lin Brand and Linsanity, Linspiration Brands. It is exactly the same way that CASPA has been doing for almost 2 decades. It is the best time to showcase Asian Americans' Pedigree Brand (hard-working engineering roots from Asia without much privilege or support but lots of obstacles, stereotypes, discrimination, and Glass-Ceiling rejections), Tigar Mom Parenting Brand, Harvard Ivy League Academic Excellence Brand, and Now Linsanity and Linspiration (Breaking Career Stereotype Brand), etc. We all need to learn from Tigar Mom, Harvard Ivy League's Branding strategies, and now Linsanity and Linspiration Brands; that is, Silicon Valley's native Asian American Success Brand, Jeremy Lin and his mom, Shirley Wu. Jeremy Lin's success is not just a great show in basketball court temporarily but a shining moment due to perspiration, perseverance, and pure character shaped through his and his family's long-term hard work, sacrifice, and tolerance of rejections and humiliations of all sorts on the stage of the real life. This is the fundamental American success story in the land of diverse immigrants. Jeremy Lin is a certified genuine gem which has passed through the testing grounds of true American values and ethics. It is time for CASPA to shine and show off the Brand. Please read the articles that I wrote in 1999 which just posted on Publication Section in www.caspa-portland.org. I actually completely forgot about this article's existence until our old website was shot down by the hosting company. That was a great article.