BY TOM PERIĆ

NEWJERSEYNEWSROOM.COM

Marlton, N.J. – Canal’s BottleStop in Marlton, N.J. has received the prestigious Market Watch Leader Award for 2011 from Market Watch Magazine. Market Watch is a leading, well-respected, trade publication for the wine, spirits and beer retailing industry. Canal’s BottleStop is one of only five stores chosen from a national list of retailers in the wine, spirits and beer industry.

How did a privately owned liquor merchant, in the highly competitive suburban Philadelphia market, beat out a wave of increased competition to win national recognition for their success? And how did they manage it in the middle of dismal economic conditions, and a traffic-snarling road construction project that has resided at their doorstep for more than two years?

“It may sound a bit simplistic, but our success is anchored by three basic practices,” says co-owner Peter Fletcher. “Aggressive pricing, outstanding selection, and superior customer service.”