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Tuesday
Jun 05th

REVIEW: 2013 Dodge Dart marks the return of a classic

BY ROGER WITHERSPOON
NEWJERSEYNEWSROOM.COM
CAR REVIEW

It’s back.

The Dodge Dart, the popular, stylish little car that zipped along the roadways and was a favorite of millions of American motorists a generation (or two) ago, is being reintroduced as the first American designed and made small car of the rejuvenated Fiat-Chrysler partnership. The Dart is a long awaited venture for Chrysler, which merged with Fiat during bankruptcy to combine their respective strengths: Chrysler design, and the Italian company’s experience with small cars.

But why name it Dart, after a car which was ubiquitous following its introduction in 1960 and sold to more than 3.6 million motorists before being was retired in 1976? And while there are souped-up Darts running on modern drag strips, those are old shells with modern innards.

“It was really the best name out there,” explained Ryan Nagode, the chief interior designer of the 2013 Dart. “We tried a lot of names – names we made up, names we borrowed, letter combinations, letters and numbers –you name, it we tried it. But in focus groups of all ages, the Dart was the most popular.

“For older drivers, they remember the Dart fondly from their younger days. And for the young drivers, who weren’t around back then and had no idea of the old Dart, they thought the name was cool. It implied it was slim and swift and aerodynamic and they liked it. It’s the only name that appealed to both groups – older and younger drivers. So we went with it and brought the Dart back.”

Perhaps he’s right.

“I loved my Dart!” exclaimed Marilyn Elie, a retired, Westchester County, elementary school librarian, who owned the car when she started her career some 40 years ago. I would talk to it, sing to it, and it never failed to start for me and take me everywhere. It worked for me long past the time when everyone said it was too old and should be traded in.

“Then I went away for a while and didn’t talk to it and by the time I came back, it had quietly died. I still miss it.”

The new Dart is not simply a reprise of the original, in the way that the current Ford Mustang—with an updated engine and electronics – is stylistically reminiscent of the best of that breed from the ‘60s. It is built on the platform of the midsized Alpha Romeo, which gives it the closer wheelbase and turning radius of a compact car, while its interior space is slightly larger than that of the popular, mid-sized, Hyundai Sonata and Chevy Malibu.

Under the long, sloping hood, the Dart’s power plant comes in three, performance flavors:

Rallye: 2.0-liter , aluminum engine cranking out 160 horsepower and 148 pound-feet of torque; and Rallye, sportier 1.4-liter turbocharged engine producing 160 horsepower and 148 pound-feet of torque.

Limited: For an additional $1,300 Dart lovers can get a sportier model with a 1.4-liter, four-cylinder, turbocharged, aluminum engine producing the same 160 horsepower, but jumping the all-important torque to 184 pound-feet. There isn’t much difference in regular commuter driving. But on the open road, the turbocharger makes a mark. Driving up the steep grade of the Hudson Highlands rising just past West Point the Standard model struggled to move the speedometer into the high 80s. But the Ltd easily surged up the winding, open road. Both cars have speedometers topping out at 120 miles per hour. On the Rallye, that’s not wasted space.



 

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