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'Go the F**k to Sleep' book goes viral with online PDF

gotosleep052311_optBY PAM LOBLEY
NEWJERSEYNEWSROOM.COM
NOW THAT’S FUNNY

It is Googled every quarter of a second. It is a bestseller on Amazon.com. It is hot, and yet it is also free.

The hot new book for adults about children, Go the F**k to Sleep, can be had for free. If you are a parent, you probably really want to read this book. All you need to do is search Google using the title with “pdf” after it, and you will be brought to a page that will let you download the entire 18-page book for free.

You know you want to.

The idea of this book is so brilliant it’s incredible no one has written it before. It is a book for parents, not for children, but it is written just like all those sweet, cuddly bedtime books we parents have read so often. And for those of us who thought we might kill ourselves if our child DID NOT GO TO SLEEP RIGHT NOW, it is as refreshing as a good eight hours of uninterrupted slumber.

I am one of those moms that falls apart in the evening. It was bad enough when my kids were little and needed a long tuck-in ritual – at least then it was lights out by 8 p.m. Now, my children are older and often stay up later than I do. As I tried to explain to my eleven-year old son last week, I am mentally and physically fried at night. “Do you know what happens to me after nine o’clock?” I asked him. “You shut down,” he offered helpfully. Exactly!

The author, Adam Mansbach, got the idea for the book because, guess what, his two-year-old daughter Vivien was taking a long time to settle down at night. He has written many other books, including a bestselling novel, Angry Black White Boy, and has been a visiting professor at Rutgers University.

Some question the idea of giving the book away when it is not actually due out in stores until next month. This just goes to show you that the old rules of advertising and making money are gone. Everything is about the buzz you can create, and this book, with its hilarious title and free downloads, has created plenty. If you love this book, you will want to buy the hard copy and hand it around to friends. It is already the number one bestseller on Amazon based on the pre-orders. The pdf file was released (accidentally-on-purpose?) to booksellers as an advance copy, and the book went viral, which has only increased people’s desire to own it outright.

When you’re hot, you’re hot. Rumor has it film rights have been sold. As for me, I’m just looking forward to the next books in the franchise. Eat Your F**** Dinner, What the **** Are You Wearing? and Take Those **** Ear Buds Out!

Pam Lobley writes the “Now That’s Funny” column. Sign up for her mailing list at www.pamlobley.com.

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